Summer 2018 is Here!

Summer 2018 is Here!

When I first heard of the idea for ANCHA I wasn’t sure that it was entirely serious. We had, and still have, other businesses to run. But something about the founder’s passion for the project convinced me she was serious, so I thought okay let’s do this. It’s been a fun ride so far. Though I love the prints, solids, and the styles, obviously I won’t be the one wearing the ANCHA Summer 2018 swimwear collection, so where I have helped is in design, website development, e-commerce and marketing. Helping ANCHA’s founder realize her vision of a beachwear collection inspired by the art and culture of her native Thailand has been interesting. Thailand is a beautiful country with some of the most diverse natural beauty in the world. There are mountains, jungles, waterfalls, rivers, beaches, coral reefs and cliffs. There are cycles of life clearly visible everywhere you look. The rain regenerates everything. Where there was an empty field one week, the next week it may be covered over in greenery after a heavy rain. It is this cycle which is also part of the rich Thai culture where Buddhism teaches that life never ends. Paying respect to Buddha, many temples have been built over the centuries. It is the art found in these temples which inspired the design in ANCHA’s signature collections. Specifically the artistic detail seen at Wat Arun located on the Chao Phraya River in Bangkok and the tiled art of the Grand Palace, also in Bangkok. The Thai designer we collaborated with for the prints did a phenomenal job of taking our vision and inspiration and creating works of art that we could then use as prints on the bikini and one-piece collections. I look forward to the summer and seeing these artistic designs worn on beaches and in pools throughout Hong Kong, Thailand, France, Spain, Australia and anywhere else you want to take them.

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